Email Design

Email marketing is one of the most important steps of Internet marketing and very efficent if it is done correctly. Researchers estimate that US firms alone spent $400 million on email marketing in 2006.

Whatever your purpose is, announcement, advertising or invitation, an email design must grab the reciever's attention. Starting from the subject, an email must be interesting and informative. Visual components should support the attraction but not stretch the patience of user to its limits by high download times. An email should be viewed by any email client or by any email service properly and effectively. "If you can't see this email properly, please click here" precaution is not satisfactory.